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Information

 

The Australian Shepherd Journal
Commercial Advertising Prices and Specs

All ad prices include basic layout and design, one photograph or logo scanned if necessary and the return of your photographs. Except for classified ads, a complimentary copy of the issue in which your ad appears is included in the price of the ad. All advertising (copy & photos) must meet USASA standards. Trim size is 8.5 x 11 inches. The discount applies only when all 6 insertions are paid in advance.

Black and White Ad Rates:

Per insertion Per 6 insertions (one year)
Full page (7.5 x 10 in.) $150 $750
Bleed (8.625 x 11.25 in.) $30 additional $150 additional
Half page (7.5 x 5 in.) $110 $550
Quarter page (3.625 x 5 in.) $75 $375
Additional photos scanned, each $30 (one-time charge if the same photo is used for additional insertions. Logos will be kept on file for future ads at no additional charge.)

Classified Ad Rates (Black & White):

Per insertion Per 6 insertions (one year)
Single column width – 2.375 inches
Per column inch
$10 $50
Double column width – 5 inches
Per column inch
$25 $125

Color Ad Rates:

Per insertion Per 6 insertions (one year)
Full page (7.5 x 10 in.) $300 $1500
Bleed (8.625 x 11.25 in.) $50 additional $250 additional
Half page (7.5 x 5 in.) $200 $1000
Quarter page (3.625 x 5 in.) $115 $575
Additional photos scanned, each $35 (one-time charge if the same photo is used for additional insertions. Logos will be kept on file for future ads at no additional charge.)

Classified Ad Rates (Color):

Per insertion Per 6 insertions (one year)
Single column width – 2.375 inches
Per column inch
$20 $100
Double column width – 5 inches
Per column inch
$50 $250

Publication Dates and Deadlines

Issue Focus Deadline
January/February Conformation November 15
March/April National Specialty January 15
May/June Performance March 15
July/August National Specialty Results May 15
September/October Year End Awards July 15
November/December Holiday September 15

Payment is accepted by check or money order (in US funds) and must accompany ad materials. The Journal also accepts Master Card and Visa. Please contact Sheila Dolan (860-535-1159) to pay by credit card. Make all checks or money orders payable to USASA and clearly label what the check is for on the front of your check.

If you would like to do your own layout, the following applies: Formats accepted (in either Mac or Windows) are Photoshop TIFF or JPEG at 250–300 dpi, Adobe Acrobat PDF (Press resolution – 300 dpi), Adobe InDesign, QuarkXPress 4.1 or higher. Microsoft Word, Publisher or PowerPoint formatted ads cannot be used as is, but can be recreated if original graphics are included. Include a hard copy (printout) of the ad as well as the electronic files. Indicate on the hard copy the names and sizes of the fonts. You must include all linked or embedded photos and fonts (Mac or Windows). Send the files on a zip disk or CD.

If you would like us to create your ad: Send a mock-up of the design you would like, including font names and sizes. Include original photographs or a CD or Zip Disk with high resolution (250-300 dpi) digital photos saved in TIFF or JPEG format. If you would like the photo cropped, please send a printout or copy of the photo to indicate where you want it cropped. Do not cut or mark on the original photo. Ink jet and laser printouts of photos will not be accepted for publication.

If you send ad materials overnight, please Waive Signature to ensure that the material is delivered.

Proofs will be furnished by email in Adobe Acrobat PDF format, so please include your email address with your other contact information.

Send all advertising material and payment (check or money order) to:

The Australian Shepherd Journal
Kathy Glaes, Art Director
1215 Cross Keys Rd
Reading PA 19605

Phone or email Kathy with any questions on layout, custom ad sizes, or design. 610-926-4428, kglaes@comcast.net

Disclaimer: The information provided in this site is reliable but not guaranteed. The United States Australian Shepherd Association has provided this information for educational purposes only and assumes no liability for its use.
Copyright 1997- 2008 United States Australian Shepherd Association
Revised 01.29.2007